Näytetään tulokset 1 - 10 / 2575
tulosta / sivu
Mitä julkaisutietoja palvelu sisältää?
Julkaisun nimi
Tekijät
Julkaisukanava
Vuosi

Entrepreneur's Identity in Personal Branding - A Study on Building the Brand

Iso-Berg, Mikael
Aalto University2015

Narrative analysis of a corporate brand identity formation : the employees' perspective

Vertaisarvioitu
Avoin saatavuus
Mäläskä, Minna
Australian & New Zealand Marketing Academy Conference2013

Co-creating professional brand identity on social media in a career transition

Avoin saatavuus
Koivunen, Kati
Acta Universitatis Ouluensis. Series G, Oeconomica2023

Semantic construction of brand's design DNA: Managing brand identity through product design references

Vertaisarvioitu
Karjalainen, Toni-Matti
-2002

Heritage chameleons. Utilisation of brand heritage in international companies

Vertaisarvioitu
L\303\244tti, S; Hakala, U.; Sandberg, B.
Proceedings of the Academy of Marketing SIG Conference on Brand, Identity and Corporate Reputation2010

Development of new B2B venture corporate brand identity: A narrative performance approach

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.indmarman.2017.05.002
Törmälä, Minna; Gyrd-Jones, Richard I.
Industrial marketing management2017

From the brand logo to brand associations and the corporate identity:visual and identity-based logo associations in a university merger

Vertaisarvioitu
Avoin saatavuus
DOI
10.1057/s41262-020-00223-5
Erjansola, Ari-Matti; Lipponen, Jukka; Vehkalahti, Kimmo; Aula, Hanna-Mari; Pirttila-Backman, Anna-M...
Journal of Brand Management2021

Visual identity or identity visualized? : Brand logo in social contexts

Avoin saatavuus
Erjansola, Ari-Matti
Helsingin yliopisto2023

On semantic transformation: Product design elements as brand manifestations

Vertaisarvioitu
Karjalainen, Toni-Matti
-2002

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017

Entrepreneur's Identity in Personal Branding - A Study on Building the Brand

2015

Narrative analysis of a corporate brand identity formation : the employees' perspective

Vertaisarvioitu
Avoin saatavuus
2013

Co-creating professional brand identity on social media in a career transition

Avoin saatavuus
2023

Semantic construction of brand's design DNA: Managing brand identity through product design references

Vertaisarvioitu
2002

Heritage chameleons. Utilisation of brand heritage in international companies

Vertaisarvioitu
2010

Development of new B2B venture corporate brand identity: A narrative performance approach

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.indmarman.2017.05.002
2017

From the brand logo to brand associations and the corporate identity:visual and identity-based logo associations in a university merger

Vertaisarvioitu
Avoin saatavuus
DOI
10.1057/s41262-020-00223-5
2021

Visual identity or identity visualized? : Brand logo in social contexts

Avoin saatavuus
2023

On semantic transformation: Product design elements as brand manifestations

Vertaisarvioitu
2002

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
2017